I recently volunteered as a massage therapist on a Fundraising bicycle ride from Toronto to Montreal. We gave 15 minute treatments to 300 riders every lunch and dinner for 6 days.
As the days went on the riders reported an interesting phenomenon. At the end of the massage a large majority would proclaim that "This is the best massage that 1 have ever received" To the extent that they would request business cards and even have their photos taken with their therapists.
Notwithstanding the fact that there were some top class therapists, I have concluded two co-relating factors that may have elicited this response.
1. The riders were incredibly warmed up after riding for a full day.
2. The riders were incredibly exhausted - resulting in a much easier 'letting go'.
And so, in 15 mins we were able to achieve results not possible in the standard 60 mins treatment!
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1 comment:
I'd add:
- it was free
- it was a group environment (buy-in due to 'everyone else is doing it'
- it was low risk
- didn't require taking clothes off with a stranger
- it was very public - they could get up and run away at a moment's notice if they weren't happy
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